Founded in 1925 by Frank Pepe, Pepe's Pizza of New Haven is one of the oldest pizzerias in the United States. Known for originating the New Haven-style thin-crust pizza, which is baked in coal-fired brick ovens, Pepe's Pizza of New Haven is particularly known for its innovation of the white pizza topped with freshly- shucked clams.

The 3,800 square-foot dine-in and take-out eatery, with seating for 110, occupies the full eastern portion of Fidelia's Market.