Connecticut Office of Tourism Celebrates a Year of Exceptional Accolades for ‘Find Your Vibe’ Campaign and CTvisit Website

Connecticut, [September 28, 2023] – The year 2023 has proven to be a remarkable journey for the Connecticut Office of Tourism (COT) as it proudly announces a string of prestigious awards, recognizing the outstanding ‘Find Your Vibe’ tourism campaign and CTvisit website.

The ‘Find Your Vibe’ campaign has been a shining star this year, securing 11 industry awards, including the highly coveted HSMAI Adrian Awards, a hallmark of excellence in the tourism and hospitality industry.

Anthony Anthony, Chief Marketing Officer for the Connecticut Office of Tourism, expressed, “The Adrian Awards are renowned globally, and underscore the campaign’s creativity, innovation, and effectiveness in showcasing Connecticut as a must-visit travel destination. What you saw in the ‘Find Your Vibe’ campaign is a new dimension of the state – something that really emphasizes the vibrancy and excitement that not only awaits visitors, but also the people who live here. It is an invitation for all to discover the abundance of activities, culinary experiences, arts & culture, and attractions our state has to offer.”

The campaign triumphed with 3 Silver Adrian Awards – the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands for creativity and innovation from all over the world. The campaign also clinched the PRNews Awards’ top prize for its Digital Marketing Campaign along with an honorable mention, 5 Silver and 1 Bronze Telly Award, and a PR Club Bell Ringer Merit Award.

“Connecticut is an exciting place to be that offers all kinds of experiences and the ‘Find Your Vibe’ campaign captures that in a way we haven’t seen, heard, or felt before,” Governor Ned Lamont said. “The campaign and website are high on energy and personality and serve as a fantastic introduction or re-introduction to Connecticut for travelers near and far.”

In addition to the campaign’s success, CTvisit.com, the official website of the Connecticut Office of Tourism, was honored as the winner of the Content Marketing Awards’ ‘Best Content Marketing Program in Travel/Tourism/Hospitality,’ solidifying its reputation as a leading travel resource. The site was also recognized as a finalist in two other esteemed categories.

As of August 2023, CTvisit.com has recorded an impressive 7.3 million site visits since January, marking a substantial 44% increase from the previous year. Currently ranked as the 5th most visited state tourism website in the nation, this spike in traffic positions CTvisit.com for a record-breaking year and augurs continued success for Connecticut’s thriving tourism industry.

“The surge in website traffic is a testament to the momentum Connecticut continues to build across the tourism industry,” added Anthony. “CTvisit is the ultimate digital compass steering you to the countless adventures and wonders that position Connecticut as a hub for extraordinary traveler experiences.”

List of Awards

ADRIAN AWARDS

• Silver – Advertising/Connected TV | ‘Find Your Vibe’
• Silver – Business to Consumer Integrated Campaign | ‘Find Your Vibe’
• Silver – Diversity, Equity and Inclusion Marketing | ‘Find Your Vibe’

CONTENT MARKETING AWARDS

• Winner - Best Content Marketing Program in Travel/Tourism/Hospitality | CTvisit Content Marketing Program
• Finalist - Best Content-Driven Website |  CTvisit.com
• Finalist - Highest Growth Response from a Content Marketing Program | CTvisit Content Marketing Program

PR CLUB BELL RINGER AWARDS

• Merit Award - Hospitality, Travel and Entertainment | ‘Find Your Vibe’

PRNEWS AWARDS

• Winner – Digital Marketing Campaign ($250k and under) | ‘Find Your Vibe’
• Honorable Mention – Paid Media | ‘Find Your Vibe’

TELLY AWARDS

• Silver – Promotional Video – Travel/Tourism | ‘Find Your Vibe’ Summer
• Silver – Local TV – Travel/Tourism | ‘Find Your Vibe’ Summer
• Silver – Regional TV – Travel/Tourism | ‘Find Your Vibe’ Fall
• Silver – Television – Travel/Tourism | ‘Find Your Vibe’ Winter
• Silver – Social Video – Series: Travel/Tourism | ‘Find Your Vibe’
• Bronze – Branded Content – Travel/Tourism | ‘Find Your Vibe’ Fall

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