Connecticut Launches MerchCT, a New Online Store With 900+ Ways to Make a Statement
Hartford, CT – [December 4, 2025] – Connecticut today announced the launch of MerchCT (merchct.com) — a new online shop offering more than 900 items of apparel, accessories, and gifts that make it easier than ever to show your Connecticut pride.
Created with residents, visitors, and superfans in mind, MerchCT brings together a wide range of designs that reflect the state’s personality — from its iconic pizza reputation to its aerospace heritage to its well-loved area codes. The launch arrives just in time for holiday gifting, offering an easy way to share a little piece of Connecticut with the people you love.
“I’ve watched people across Connecticut express their love for this state in so many different ways,” said Anthony Anthony, Chief Marketing Officer for the State. “MerchCT gives people a way to share those stories – to literally wear their pride on a sleeve. And with state pride at a record high since we began measuring it in 2012, the timing couldn’t be better. This store isn’t about one definition of Connecticut; it’s about giving people the freedom to show what the state means to them.”
Shop by Collection
MADE Collection – Celebrating the makers and doers who built Connecticut’s reputation for innovation.
Flight Collection – A nod to Connecticut’s aviation roots and the idea that “you can’t fly without CT.”
All Love Collection – Designs that reflect Connecticut’s commitment to inclusivity and belonging.
Area Code Collection – 203 or 860, rep your roots.
Pizza State Collection – A playful tribute to Connecticut’s growing national recognition as the Pizza Capital of the U.S.
Limited UConn Collection – For those who want to wear their championship pride.
With sweatshirts, t-shirts, drinkware, bags, accessories, and more, shoppers can find something at every price point.
“We designed MerchCT to be simple, modern, and accessible,” added Anthony. “It’s a chance to share Connecticut love in a way that feels fresh and authentic. And with the holiday season upon us, it’s the perfect moment to share that pride with others.”
