- A Mystic Deal!
- Where to Cool Off
- Vote Fan-Favorite
- CT Fireworks 2014
- Try It!
- Beach Rentals
- Adventure Amusements
- Mohegan Sun
- CT Antiques Trail
- On The Water
- CT Beer Trail
- Maritime Aquarium
- Park It Here
- Classic Drive-Ins
- The Summer Circuit
- American Art
- Win a Free Getaway
- Under the Covers
- Outdoor Dining
Press Release< back to list
Connecticut Still Revolutionary Fall 2012 Campaign At-A-Glance
Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination. It is a 360-degree integrated marketing campaign delivered through a variety of touch points.
KEY CAMPAIGN STATS
- September 10 – November 11
Total Campaign Cost
- nearly $27MM over two years
- 79% of the target audience will see our message at least once during the fall; Over the course of the campaign, the target demographic within the key markets (NY, NJ, RI, CT) will be exposed to our message close to 90 million times.
Fall Media Mix
FIND VISIT CONNECTICUT ON SOCIAL MEDIA
- Where to Cool Off This Summer
- Connecticut Fireworks 2014!
- Summer Getaway of the Week
- Unexpected Americana Fun!
- Your Ultimate Summer Guide
- Under the Covers: Summer Reading, Connecticut-Style
- State Launches Second-Annual Connecticut still revolutionary Fan-Favorite Town
- Connecticut Inspires Summer Travel With The “Great Getaway To Connecticut Sweepstakes"
- Romantic Couples Escapes
- New Revolutionary Getaways!
- Outdoor Dining in Connecticut
- Book Your Connecticut Beach Rental Now!
- New Connecticut Antiques Trail
- Find the Perfect Ale along Connecticut's Beer Trail
- Get Out on the Water!
- Connecticut Favorites 2014
- Connecticut's Top 10 Hiking Trails
- Revolutionary Connecticut
- Connecticut’s Top 10 Fan-Favorite Towns
- Connecticut's Cultural Treasures
- Try One of Connecticut's Swimming Holes for Water Fun and More
- Hot Diggity Dog! A Connecticut Hot Dog Tour
- The Quick Fix Day Spa Package
- Girlfriends Getaway Package
- A Romantic Night Away
- Instant Romance Package
- Experiences Rail and Beach Package
- Take Me Out to the Ballgame!
- Family Getaway Package
- Lighthouse Weekend Overnight Package
- Lighthouse Stay & Tour Package
- Adventure Park Package
- Create-Your-Own-Package & Save