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Connecticut Still Revolutionary Fall 2012 Campaign At-A-Glance
Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination. It is a 360-degree integrated marketing campaign delivered through a variety of touch points.
KEY CAMPAIGN STATS
- September 10 – November 11
Total Campaign Cost
- nearly $27MM over two years
- 79% of the target audience will see our message at least once during the fall; Over the course of the campaign, the target demographic within the key markets (NY, NJ, RI, CT) will be exposed to our message close to 90 million times.
Fall Media Mix
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