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Connecticut Still Revolutionary Fall 2012 Campaign At-A-Glance
Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination. It is a 360-degree integrated marketing campaign delivered through a variety of touch points.
KEY CAMPAIGN STATS
- September 10 – November 11
Total Campaign Cost
- nearly $27MM over two years
- 79% of the target audience will see our message at least once during the fall; Over the course of the campaign, the target demographic within the key markets (NY, NJ, RI, CT) will be exposed to our message close to 90 million times.
Fall Media Mix
FIND VISIT CONNECTICUT ON SOCIAL MEDIA
- 5 Unique Ways to Celebrate Thanksgiving
- 10 Reasons to Love Connecticut during the Holiday Season
- 10 Things to Do in CT - Before You Lose Your Paid Vacation Days
- Made in CT - A Holiday Extravaganza for Gift-Givers
- In Connecticut, Follow the Lights to Holiday Cheer!
- Winter Sleigh Rides in Connecticut
- Fun & Festive New Year’s Eve Celebrations!
- Santa Sightings in Connecticut
- Pick Your Own Connecticut Christmas Tree!
- Holiday Getaways
- Skiing, Snowboarding & Tubing in Connecticut
- The Great Stages of Connecticut
- Connecticut’s Top 10 2014 Fan-Favorite Towns
- Making the Most of the Wine Trail
- New Connecticut Antiques Trail
- Connecticut's Top 10 Hiking Trails
- Connecticut Chocolate Trail
- Find the Perfect Ale along Connecticut's Beer Trail
- Connecticut Favorites 2014
- Revolutionary Connecticut
- Connecticut's Cultural Treasures
- A Romantic Night Away
- Splash & Play
- Instant Romance Package
- Create-Your-Own-Package & Save
- Treasure Hunting
- Take a Hike...
- Mystic Seaport Package: The Museum of America and the Sea
- Connecticut Still Revolutionary Culture Seekers
- Entertainment Package
- Holiday Shopping: Stay, Shop & Save!
- "A Christmas Carol" - 25% off Limited Tickets for Thanksgiving Weekend
- Stay & Play: Catch the Holiday Spirit