- Perfect Summer
- Try It!
- Fan Favorite Towns!
- Where to Cool Off
- Connecticut Open
- A Mystic Deal!
- Beach Rentals
- CT Fairs 2014
- Adventure Amusements
- Mohegan Sun
- CT Antiques Trail
- On The Water
- CT Beer Trail
- Maritime Aquarium
- Park It Here
- Classic Drive-Ins
- The Summer Circuit
- American Art
- Win a Free Getaway
- Under the Covers
- Outdoor Dining
- Top 5 Golf Courses
- Best Bike Rides
Press Release< back to list
Connecticut Still Revolutionary Fall 2012 Campaign At-A-Glance
Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination. It is a 360-degree integrated marketing campaign delivered through a variety of touch points.
KEY CAMPAIGN STATS
- September 10 – November 11
Total Campaign Cost
- nearly $27MM over two years
- 79% of the target audience will see our message at least once during the fall; Over the course of the campaign, the target demographic within the key markets (NY, NJ, RI, CT) will be exposed to our message close to 90 million times.
Fall Media Mix
FIND VISIT CONNECTICUT ON SOCIAL MEDIA
- Connecticut’s Top 10 2014 Fan-Favorite Towns
- Tee Time: CT’s Top 5 Golf Courses You Can Play
- Best Bike Rides: 7 Ways to Go
- 5 Ingredients for the Perfect New England Summer
- Where to Cool Off This Summer
- Connecticut’s Country Fairs 2014
- Summer Getaway of the Week
- Your Ultimate Summer Guide
- Under the Covers: Summer Reading, Connecticut-Style
- Connecticut Inspires Summer Travel With The “Great Getaway To Connecticut Sweepstakes"
- Romantic Couples Escapes
- New Revolutionary Getaways!
- Outdoor Dining in Connecticut
- New Connecticut Antiques Trail
- Find the Perfect Ale along Connecticut's Beer Trail
- Get Out on the Water!
- Connecticut Favorites 2014
- Connecticut's Top 10 Hiking Trails
- Revolutionary Connecticut
- Connecticut's Cultural Treasures
- Try One of Connecticut's Swimming Holes for Water Fun and More
- Hot Diggity Dog! A Connecticut Hot Dog Tour
- The Quick Fix Day Spa Package
- Girlfriends Getaway Package
- A Romantic Night Away
- Instant Romance Package
- Experiences Rail and Beach Package
- Take Me Out to the Ballgame!
- Family Getaway Package
- Lighthouse Weekend Overnight Package
- Lighthouse Stay & Tour Package
- Create-Your-Own-Package & Save
- Historical Tour Package